Marketing
>all you
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Projects
An 8-part video series for OKX Wallet blending real footage with attention-grabbing AI-generated visuals using tools like Midjourney and Luma’s Dream Machine.
Token Talks is a video podcast series powered by Bake.io, designed to foster collaboration and thought leadership in the crypto space, featuring KOLs and true degens.
Surviving Winter is a 10-episode VLOG series for Cake DeFi (now Bake.io), showcasing the everyday experiences of employees to promote advocacy, build trust, and attract new talent.
HENNESSY MIXTALKS is a podcast-style web series created for Moët Hennessy to engage the global mixology community. Featuring award-winning mixologist Oliver von Carnap.
The We Drive Football campaign for Volkswagen captured the spirit of Euro 2021 with over 170 social assets, featuring exclusive content with Germany's national team.
The “Beyond the O” series for Telefonica O2’s YouTube channel featured German YouTube stars Space Frogs, exploring online phenomena while boosting O2’s brand visibility.
Blogs
How to Empower your WEB3 Products with Community-Driven Growth Marketing:Â Custom Smart Bundles
We transformed Bake's Smart Bundles into a community-driven product. Discover how Custom Smart Bundles enabled organic growth and empowered users to create their own success storie
FOMO in WEB3 Marketing: Turning ANXIETY into Action
We all know, FOMO drives crypto investors (crazy). Read how we used it at Bake to craft impactful content, inspiring action and boosting brand visibility.
How a Company Crisis Can Inspire Powerful Marketing Campaigns
Can a company crisis be the spark for a successful marketing campaign? Dive into how Bake.io turned turmoil into a story of resilience, loyalty, and a powerful community comeback.
The Power of Templating: 3x Your Productivity
Bento Box' templating at Cake Group tripled our content production. We turned high-effort pieces into agile content, increasing output across blogs, emails, banners, and more.
Token Talks: Powering Collaboration in Web3
What sparks when top crypto leaders openly share ideas and projects? Dive into "Token Talks" and see how we fostered collaboration across the Web3 space.
Beyond the O: Crafting Educational Content for O2
Explore how we teamed up with Space Frogs, designed a studio from scratch, and created a viral hit for O2. The making of "Beyond the O."
How Employee Advocacy Elevates Your Brand in Crypto
When people think of brand advocacy, they often think of influencers. But the most powerful advocates are often overlooked: a company's own employees.
Harnessing AI for Eye-Catching Content: OKX Wallet
With AI-generated content rising, we leveraged AI video techniques for OKX's new wallet to create standout, engaging visuals—mixing real footage with AI to captivate and stop use
Behind the Scenes of Volkswagen’s We Drive Football Campaign
How do you film 170 clips with Germany's national team in one day? For Euro 2021, we did just that—bringing Volkswagen's mobility and football excitement to fans across Europe.
