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Home2024
October 24, 2024
Growth MarketingWeb3

How to Empower your WEB3 Products with Community-Driven Growth Marketing: Custom Smart Bundles

We transformed Bake's Smart Bundles into a community-driven product. Discover how Custom Smart Bundles enabled organic growth and empowered users to create their own success storie

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October 16, 2024
Social MediaWeb3

FOMO in WEB3 Marketing: Turning ANXIETY into Action

We all know, FOMO drives crypto investors (crazy). Read how we used it at Bake to craft impactful content, inspiring action and boosting brand visibility.

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October 10, 2024
CampaignWeb3

How a Company Crisis Can Inspire Powerful Marketing Campaigns

Can a company crisis be the spark for a successful marketing campaign? Dive into how Bake.io turned turmoil into a story of resilience, loyalty, and a powerful community comeback.

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October 8, 2024
ProductivityWeb3

The Power of Templating: 3x Your Productivity

Bento Box' templating at Cake Group tripled our content production. We turned high-effort pieces into agile content, increasing output across blogs, emails, banners, and more.

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September 27, 2024
Thought LeadershipWeb3

Token Talks: Powering Collaboration in Web3

What sparks when top crypto leaders openly share ideas and projects? Dive into "Token Talks" and see how we fostered collaboration across the Web3 space.

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September 25, 2024
EducationalWeb2

Beyond the O: Crafting Educational Content for O2

Explore how we teamed up with Space Frogs, designed a studio from scratch, and created a viral hit for O2. The making of "Beyond the O."

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September 19, 2024
Employee AdvocacyWeb3

How Employee Advocacy Elevates Your Brand in Crypto

When people think of brand advocacy, they often think of influencers. But the most powerful advocates are often overlooked: a company's own employees.

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September 18, 2024
AIWeb3

Harnessing AI for Eye-Catching Content: OKX Wallet

With AI-generated content rising, we leveraged AI video techniques for OKX's new wallet to create standout, engaging visuals—mixing real footage with AI to captivate and stop use

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September 18, 2024
CampaignSocial MediaWeb2

Behind the Scenes of Volkswagen’s We Drive Football Campaign

How do you film 170 clips with Germany's national team in one day? For Euro 2021, we did just that—bringing Volkswagen's mobility and football excitement to fans across Europe.

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September 17, 2024
CampaignPodcastWeb2

Hennessy Mixtalks: Mixing Spirits and Stories

Discover how we captured the art of mixology through a podcast-style video series that blends creativity and craftsmanship, resonating with bartenders and cocktail lovers globally.

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Author

Matt Jaro

gm@mattjaro.com

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Content Marketing Growth Marketing Hero Campaign Product Marketing Social Media Marketing

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Matt Jaro

Singapore Permanent Resident from Germany with 14+ years of content marketing experience globally. I specialize in building high-performing in-house production teams for fast-paced businesses.


By providing creative direction and streamlining marketing processes, I maximize both quality and quantity of output, ensuring agile and efficient content creation. I’ve directed and executed award-winning campaigns for diverse industries, reduced production costs, and driven measurable growth in dynamic sectors like tech, fashion, sports, automotive and crypto. Consistently delivering strategic solutions that align with rapidly evolving business goals.


Riding crypto bulls and fighting crypto bears since 2017.



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