The pitch film for Mercedes Benz Vans highlighted the story of Fräulein Kimchi, a Korean taco fusion food truck owner who uses a Mercedes Benz Sprinter. Created in just three days, the film showcased how Mercedes Vans enrich the lives of their owners. We decided to take a service-oriented approach—educating and inspiring our audience while showcasing the versatility of Mercedes Benz Vans. The idea was to create a content series that not only tells the story of the owners but also provides valuable, practical knowledge.

This solo shooter project demonstrated C3’s in-house production capability to deliver high-quality results quickly and efficiently.

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Creative and Set Director: Matt Jaro

Solo Shooter and editor: Matt Jaro