Harnessing AI for Eye-Catching Content: OKX Wallet

With the rise of AI-generated content on social media, there’s no denying its power to captivate viewers. For OKX’s new wallet, we saw an opportunity to leverage this trend, using the latest AI video generation techniques to create content that would stand out and engage viewers right from the start.

By combining real-life footage with dynamic AI elements, we aimed to tap into the natural curiosity surrounding AI visuals—encouraging users to stop scrolling and immerse themselves in our content. The goal was to create a series that felt new, relevant, and aligned with the fast-evolving social media landscape.

The Role of AI in the OKX Wallet Series

Beyond just product promotion, we wanted to harness the excitement around AI to build something that would genuinely resonate with tech savvy crypto enthusiasts on crypto twitter.

Tools like Midjourney, Insightswap, and Luma’s Dream Machine, allowed us to build visually captivating experiences that aligned with social media trends and also mirrored the experimental, often humorous tone of the OKX brand.

Series Concept

Each episode opens with an unexpected visual twist, immersing the viewer in a fusion of real-world footage and AI-generated scenes. The series delivers a fast-paced product demonstration that’s engaging and informative, followed by memorable outtakes. All of this happens in just a few short seconds, ensuring that the audience remains captivated from start to finish.

The Tools That Made It Possible

Here are the key AI tools we used throughout this project:

Midjourney: We kicked off by exporting the still frames of our live-action footage, then used Midjourney’s –cref reference and /describe features to transform that shot into abstract, AI-generated visuals. This allowed us to blend real-world footage with imaginative digital environments, perfectly in line with the series’ themes.

Insightswap: To keep things visually consistent, we brought in Insightswap for accurate face recognition. This ensured that even as we transitioned into AI-generated worlds, the faces of our hosts remained true to their real-life counterparts, keeping the connection intact.

Custom ChatGPT/ClaudeAI Prompt: To level up the transitions, we built a custom prompt for ChatGPT. It gave us highly detailed, professional descriptions that we fed into Luma, ensuring each transition felt smooth and cinematic.

Luma’s Dream Machine: For smooth transitions between AI stills and real footage, Luma’s Dream Machine was our go-to. Its text-to-video capabilities helped us merge scenes seamlessly, creating that surreal, fluid movement from reality to AI-enhanced sequences.

PIKA: Syncing spoken words with AI-generated visuals can be tricky, but PIKA handled the lip-sync flawlessly. This tool made sure the dialogue matched up perfectly with the visuals, giving the final output a polished, natural feel.

The Special Sauce for Smooth AI Transitions

Static AI-generated images are one thing—but making them come alive is where the magic happens. With Luma’s Dream Machine, we took still images created in Midjourney and used its text-to-video as well as it’s frame-to-frame capabilities to create seamless transitions.

We input two stills into Luma: the last frame of our real footage and the first frame of our AI-generated worlds.

Using Luma’s unique features, we described the transition from real to surreal. By leveraging a custom ChatGPT prompt, we generated professional-level descriptions for the transitions, from lighting changes to camera movements and even subtle shifts in the hosts’ body language.

This attention to detail in the transition description helped elevate Luma’s output quality, creating smoother transformations.

Create a short-length Text-to-video prompt for a video. Describe the transition from Image 1 = [initial scene](attached) and Image 2 [final scene](attached). As the transition unfolds, [mention key changing elements based on both images]. Describe lighting shifts from [initial lighting] to [final lighting]. Describe how the camera needs to move from [initial scene] to arrive at [final scene]. Use professional film production terms like tilt, short, pan, dolly etc. Describe the acting or change of body/posture from [initial scene] to [final scene].

Another key element of this project was maintaining visual consistency when incorporating AI-generated elements. For this, we used Insightswap’s face swap function and PIKA’s Lip Sync function, ensuring that the AI-rendered faces of our hosts matched the original footage and sound as closely as possible. This not only kept the visual integrity intact but also helped in retaining audience engagement as the narrative flowed seamlessly from reality to AI-enhanced worlds.

Dynamic Product Presentation

The second pillar of this project was to ensure that while the visuals captured attention, the product—the OKX Wallet—remained front and center. Each episode included a dynamic screencast of the wallet, where we used real-time product demonstrations to show off the wallet’s capabilities. By keeping the hosts visible during these segments, we ensured that viewers stayed connected to both the product and the personalities behind the series.

Employee Advocacy and Transparency in Crypto

Featuring OKX Wallet’s marketing leads, Sam Christian and Matthew Osofisan, as hosts was a strategic move to build trust through employee advocacy. In the crypto space, transparency is crucial, and having key internal figures represent the brand adds authenticity and credibility. People trust people more than brands, and by using their own leaders, OKX reinforced openness and strengthened its connection with the audience, making the product message more relatable and trustworthy.

Conclusion: AI as a Creative Catalyst

This project for OKX Wallet is a testament to how AI can enhance content creation, making videos more engaging, visually striking, and memorable. By integrating AI tools into the production process, we were able to create an immersive, attention-grabbing series that resonated with the crypto audience while showcasing the innovative features of the OKX Wallet.

In a world where attention is the ultimate currency, AI offers a new way to literally hypnotise audiences. Whether you’re working with stills, video, or dynamic transitions, the possibilities are endless—and we’re just scratching the surface.

Stay tuned and follow me on social media for more insights on how to incorporate the latest technologies into your content strategy, and make your brand stand out.

TEAM

Hosts: Sam Christian, Matthew Osofisan

Creative Strategy: Sam Christian, Matt Jaro

Creative Direction: Matt Jaro

Scripts: Sam Christian, Matt Jaro

AI Work: Matt Jaro

Video Direction: Clarence Beh, Matt Jaro

Videography: Clarence Beh, Matt Jaro

Editing, Color & Sound: Clarence Beh

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