Surviving Winter is a 10-episode VLOG series that takes viewers into the heart of Cake DeFi (now Bake.io). This series captures the everyday experiences of Cake’s employees, offering a candid look at what makes the company tick. Created with the goals of promoting employee advocacy, enhancing user sentiment, maintaining transparency in the crypto world, and drawing in new talent, “Surviving Winter” became a cornerstone of Cake’s brand identity. Through this series, we aimed to show the human side of our business, building trust and connection with our audience and future team members alike.

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Content Strategy: Matt Jaro

Creative Direction: Clarence Beh, Matt Jaro

Videography: Clarence Beh, Matt Jaro, Helmy Jumadi, Hylman Suwandi

Video Director: Clarence Beh, Matt Jaro

Editing & Color: Clarence Beh, Matt Jaro, Helmy Jumadi, Hylman Suwandi